Personalised: Customer Strategy in the Age of AI  

About this video

Boston Consulting Group’s Mark Abraham alongside Zeta’s Chris Monberg and Neej Gore dive into the promises of personalisation that a company needs to make and live by to deepen digital customer relationships. In the age of AI, every one of these promises must be delivered by bringing together a human touch and the right technology. This discussion will explore the practical steps companies can take to integrate AI-driven insights with empathetic engagement, creating experiences that feel authentic and individually tailed. Attendees will get actionable insights into how to make and keep promises of personalisation in a way that is scalable, sustainable, and ultimately, deeply human.