Cookies Are Here To Stay: What It Means For Marketers 

About this video

With the digital landscape in flux, marketers are preparing for a future with less reliance on third-party cookies – despite recent news that Google will not formally deprecate the technology. This session explores the critical adaptation strategies that businesses now need to implement in order to stay ahead, with the demise of cookies all but inevitable. From leveraging first-party data and addressability frameworks, to embracing emerging privacy-focused technology, this session will discuss how to maintain effective personalization and identity resolution while respecting consumer privacy. Experts will share insights on innovative solutions and frameworks that can help navigate these ongoing changes, ensuring your marketing strategies are resilient and future proofed.