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ArticlesSync or Swim: The Practical Benefits of Integrating Your ESP with a CDP
Articles | March 27, 2024 | 6 min read Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP By Kara Trivunovic, GVP, CX Studio. “We are drowning in information, while starving for wisdom.” This quote by E.O. Wilson speaks perfectly to the plight of being a marketer today. Martech has advanced leaps and bounds over the past decade, granting marketers access to a treasure trove of customer data. But having a wealth of information is no good when it’s locked in silos and can’t be applied effectively. A recent report by CMO Council revealed that only 6% of marketers…
March 27, 2024 |
6 min read
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Videos, WebinarsPicking the Right Use Cases for Your CDP
March 19, 2024 |
< 1 min read
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Reports, eBooksFuture Customer Journeys
March 15, 2024 |
< 1 min read
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How Carousel Games Leveraged AI-Based Audiences to Lower Costs and Increase Conversions by 65%
August 17, 2023 | 3 min read
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How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%
September 8, 2023 | 3 min read
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March 15, 2024 | < 1 min read
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2023 Holiday Shopping Trends Report
October 16, 2023 | < 1 min read
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Almost Half of Marketers SayTheir Tech Stack is Unreliable. Which Half Are You?
August 18, 2023 | < 1 min read
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Predictions for 2023 – What Will Impact Tomorrow’s Marketers?
March 23, 2023 | < 1 min read
Videos, Webinars
Picking the Right Use Cases for Your CDP
March 19, 2024 | < 1 min read
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What’s In Store for 2024: Industry Leaders and Influencers Weigh In
January 3, 2024 | < 1 min read
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Machine Learn, Not Machine Burn
October 3, 2019 | < 1 min read
Videos, Webinars
Picking the Right Use Cases for Your CDP
March 19, 2024 | < 1 min read
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Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
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The Relevancy Group: Applying Predictive Analytics to Optimize Personalization
May 19, 2017 | < 1 min read
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Building a True Business Case for Your CDP: Why Use Cases Matter
February 12, 2024 | < 1 min read
Whitepapers
Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
Dernières Publications
Articles
Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP
Articles | March 27, 2024 | 6 min read Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP By Kara Trivunovic, GVP, CX Studio. “We are drowning in information, while starving for wisdom.” This quote by E.O. Wilson speaks perfectly to the plight of being a marketer today. Martech has advanced leaps and bounds over the past decade, granting marketers access to a treasure trove of customer data. But having a wealth of information is no good when it’s locked in silos and can’t be applied effectively. A recent report by CMO Council revealed that only 6% of marketers…
March 27, 2024 | 6 min read
Videos, Webinars
Picking the Right Use Cases for Your CDP
Video | March 19 2024 | 53 Minutes Picking the Right Use Cases for Your CDP About this video Customer data platform (CDP) implementations that deliver significant value have increased to 80%, up from 61% the year prior, according to the CDP Institute’s 2023 member survey. Yet, the journey from acquisition to value creation is often shadowed by broad expectations rather than well-defined use cases. To ensure your CDP initiative adds value, learning to pinpoint and prioritize actionable use cases is crucial. Join us for a live Tech-Talk Webinar, presented by Zeta Global. Our guests from the CDP Institute, fifty-five,…
March 19, 2024 | < 1 min read
Reports, eBooks
Future Customer Journeys
Despite significant advancements in data analytics and customer experience (CX) tools, many teams continue to encounter obstacles in leveraging data effectively to enhance the customer journey.
March 15, 2024 | < 1 min read
Articles
How to Utilize CRM and Email Marketing Together
Articles | March 14, 2024 | 5 min read How to Utilize CRM and Email Marketing Together As businesses navigate the complex landscape of client interactions and data-driven communication, the marriage of customer relationship management (CRM) and Email Marketing becomes a key factor for success. These dynamic components, already individually robust in their abilities, converge to create a duo that performs above and beyond conventional marketing tactics. Have you ever wondered how these two powerhouses can seamlessly integrate to not only streamline your operations but also to elevate your marketing efficiency to new heights? Join us on an exploration into the world of…
March 14, 2024 | 5 min read
Articles
7 Ways to Segment Your Audience and Drive Tangible Sales
Articles | March 13, 2024 | 2 min read 7 Ways to Segment Your Audience and Drive Tangible Sales Audience segmentation is a fundamental concept in marketing that involves dividing a larger target audience into smaller groups based on shared characteristics, needs, and behaviors. This strategic approach enables businesses to tailor their marketing efforts more effectively. One key advantage of audience segmentation is the ability to enhance personalization. By understanding the unique preferences and pain points of different audience segments, marketers can craft highly relevant and customized messages, making it more likely that their communications will resonate with each group. By creating messaging…
March 13, 2024 | 7 min read
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