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Case Studies

How Carousel Games Leveraged AI-Based Audiences to Lower Costs and Increase Conversions by 65%

August 17, 2023 | 3 min read



Case Studies

How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%

September 8, 2023 | 3 min read

Articles en vedette

Rapports en vedette



Reports, eBooks

Future Customer Journeys

March 15, 2024 | < 1 min read



Reports

2023 Holiday Shopping Trends Report

October 16, 2023 | < 1 min read




Reports

Almost Half of Marketers SayTheir Tech Stack is Unreliable. Which Half Are You?

August 18, 2023 | < 1 min read

Vidéos en vedette


Videos

Predictions for 2023 – What Will Impact Tomorrow’s Marketers?

March 23, 2023 | < 1 min read



Picking the right use cases for your CDP

Videos, Webinars

Picking the Right Use Cases for Your CDP

March 19, 2024 | < 1 min read



2024 is the year of marketing

Videos

What’s In Store for 2024: Industry Leaders and Influencers Weigh In

January 3, 2024 | < 1 min read

Webinars


Webinars, Articles, Artificial Intelligence

Machine Learn, Not Machine Burn

October 3, 2019 | < 1 min read



Picking the right use cases for your CDP

Videos, Webinars

Picking the Right Use Cases for Your CDP

March 19, 2024 | < 1 min read



Video screenshot of the title

Videos, Webinars

Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know

December 14, 2023 | < 1 min read

Livres blancs en vedette


personalization

Whitepapers

The Relevancy Group: Applying Predictive Analytics to Optimize Personalization

May 19, 2017 | < 1 min read




Whitepapers

Building a True Business Case for Your CDP: Why Use Cases Matter

February 12, 2024 | < 1 min read



Article Post Cover Thumbnail with Title

Whitepapers

Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know

December 14, 2023 | < 1 min read

Dernières Publications


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Articles

Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP

Articles | March 27, 2024 |  6 min read Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP By Kara Trivunovic, GVP, CX Studio. “We are drowning in information, while starving for wisdom.” This quote by E.O. Wilson speaks perfectly to the plight of being a marketer today. Martech has advanced leaps and bounds over the past decade, granting marketers access to a treasure trove of customer data. But having a wealth of information is no good when it’s locked in silos and can’t be applied effectively. A recent report by CMO Council revealed that only 6% of marketers…

March 27, 2024 | 6 min read


Picking the right use cases for your CDP

Videos, Webinars

Picking the Right Use Cases for Your CDP

Video | March 19 2024 | 53 Minutes Picking the Right Use Cases for Your CDP About this video Customer data platform (CDP) implementations that deliver significant value have increased to 80%, up from 61% the year prior, according to the CDP Institute’s 2023 member survey. Yet, the journey from acquisition to value creation is often shadowed by broad expectations rather than well-defined use cases. To ensure your CDP initiative adds value, learning to pinpoint and prioritize actionable use cases is crucial. Join us for a live Tech-Talk Webinar, presented by Zeta Global. Our guests from the CDP Institute, fifty-five,…

March 19, 2024 | < 1 min read



Reports, eBooks

Future Customer Journeys

Despite significant advancements in data analytics and customer experience (CX) tools, many teams continue to encounter obstacles in leveraging data effectively to enhance the customer journey.

March 15, 2024 | < 1 min read


four people around a computer smiling

Articles

How to Utilize CRM and Email Marketing Together

Articles | March 14, 2024 |  5 min read How to Utilize CRM and Email Marketing Together As businesses navigate the complex landscape of client interactions and data-driven communication, the marriage of customer relationship management (CRM) and Email Marketing becomes a key factor for success. These dynamic components, already individually robust in their abilities, converge to create a duo that performs above and beyond conventional marketing tactics. Have you ever wondered how these two powerhouses can seamlessly integrate to not only streamline your operations but also to elevate your marketing efficiency to new heights? Join us on an exploration into the world of…

March 14, 2024 | 5 min read


one person highlighted outside of 5 people. all looking and laughing at his phone.

Articles

7 Ways to Segment Your Audience and Drive Tangible Sales

Articles | March 13, 2024 |  2 min read 7 Ways to Segment Your Audience and Drive Tangible Sales Audience segmentation is a fundamental concept in marketing that involves dividing a larger target audience into smaller groups based on shared characteristics, needs, and behaviors. This strategic approach enables businesses to tailor their marketing efforts more effectively. One key advantage of audience segmentation is the ability to enhance personalization. By understanding the unique preferences and pain points of different audience segments, marketers can craft highly relevant and customized messages, making it more likely that their communications will resonate with each group. By creating messaging…

March 13, 2024 | 7 min read

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